Potomac
We Know the needs of working-class people.
Potomac X Lafayette Square is a platform with place-based analytics that support Lafayette Square’s investments by transforming data into meaningful solutions.
Place-Based Analytics, a tool within the Potomac product suite, is an interactive SaaS data analytics platform that provides deep insight about a place, such as demographic, economic, and social data. Understanding challenges unique to a region, state, city, or even zip code helps Lafayette Square identify investment opportunities and how to best support both the businesses and communities in those areas.
As of June 30, 2024
Number of data sets
Unique sources providing access to real-time insights and high quality data
Companies' data
Of data collected from public and private sources
Data Driven Solutions
Built to help Lafayette Square understand the communities of our portfolio companies, we leverage Place-Based Analytics to analyze key socioeconomic challenges affecting middle market businesses and employees, such as:
1
Low recruitment and retention of labor, particularly for frontline workers
2
Uneven uptake of traditional workplace benefits
3
Inflation and its impact on employees, particularly low-to-moderate income workers
Creating More Equitable Outcomes
Potomac X Lafayette Square is designed to help businesses identify strategic opportunities to strengthen their workforce while revitalizing local economies. Potomac X Lafayette Square supports external clients with customized place-based analytics, investment portfolio, technology consulting, and unique data platform construction.
To learn more about how Potomac X Lafayette Square can support your business, contact us.
Our team also supports clients beyond the Lafayette Square portfolio.
